No matter how worthy
or how earnest the effort, a non-profit organization must equip itself with an upstanding image if it is to successfully contend for the public’s trust and support.
Roll-out of the Project Shofar brand: 1996
Building the mission’s image involved refining a character logo and designing a secondary logo; creating complementary organizational implements, including stationery, ministry calling cards, forms, and data cards; and developing marketing collateral consisting of brochures, speaker profiles, fliers and informational packets. Using Biblical themes common to both Jews and Christians, I designed my complementing business implements to capture the essence of the mission and the yeshiva.
Executive image making involved coaching on communication skills, appraising speaker performances, critiquing speaker/media interchanges and developing promotional material to enhance public image.